Abdulrahman Basalama

“I see myself with great skills as a communicator, a musician, singer and entrepreneur, so I felt that everything was moving too slow and moving me away from my true aspirations”

Abdulrahman Basalama, 24, is a young entrepreneur that was born in Yemen and left the country when he was 18 years old. He started studying economics in Leipzig but dropped the course because he was depressed as he was studying and his mind was completely shattered. He saw the time in the university as time spent and not invested in his dream: to have his business and express his musical talents. 

“I see myself with great skills as a communicator, a musician, singer and entrepreneur, so I felt that everything was moving too slow and moving me away from my true aspirations”

Abdu started making creative videos and uploading them on YouTube. After a while he got famous and gone viral. In one of his videos he wore traditional Yemeni clothes and started interviewing people on the street asking questions about cultural differences. The video hit more than 2 million views. Besides that he is posting musical videos with songs that he composed and also covers.

Now he is able to combine his talents in order to form a community and a platform under the name of a brand: Raa’d, which means thunder in Arabic. He also wants to expand his network and do partnerships with other musicians, entertainers and grow his network and outreach in Germany. Abdu is looking to network in the city, visit and participate in events, play in shows and record an album. Besides, he is working on a digital strategy to optimize his content and spread it across the different social media. He has been connecting with artists all over the world and is excited with the prospect of living in a borderless artistic landscape within the Schengen area. In his platform he is already developing the selling of products under his brand with t-shirts in Amazon and testing different things out. He’s been thinking about doing tours in Germany, organizing shows, recording videos about his journey and populating his media with content, engaging people and creating his community. His main difficulty is to be financed.

“It is hard to be on top of the game in the music and entertainment industry and it is also hard to be financed. I have many ideas but I still lack access to the right contacts and the required resources.”

Moreover, he adds that the cultural aspects between Germany and his country are very different and at the end of the day it will never feel like home. He points out that for many migrants that already live in the West it is easier to adapt in Germany, but in his case, he came from a very different cultural spectrum and the adaptation (or acceptance) is harder.

“I still feel uncomfortable going to a German home, for I do not have it clear how I must behave and what are the social norms, I am slowly having a better grasp of how everything works.”

He feels that this is still blocking him to achieve a greater network and communication with his audience, but he is still looking for ways to overcome these difficulties and appreciates all the advantages and positive aspects of his host country just as well. For instance, he mentions that he sees as a great opportunity to be in Europe and achieve his dreams for he never felt so free before. He adds that his dreams would be impossible in his land, the artistic scene is very different and don’t accommodate his aesthetic ideals and music, nor even family and friends would support him in his endeavors.

With the exception that he is stopped in every airport he doesn’t feel discriminated, he actually thinks it is the other way around from what many people told him about the situations he would face in Germany. He is having a hard time mastering the German language and still does not feel confident to carry on longer conversations, and due to this limitation he also lacks the courage of taking the first step to initiate conversations with the natives.

“Even when I am surrounded by German friends I still prefer to speak many things in English as to ascertain that I am fully understood. My line of business is almost entirely based on communication with the audience and therefore I am working day and night in order to enhance my language skills.”

Still, he is a multi-communicator and uses his story to post motivational content and that stimulate an entrepreneurial attitude:

“I am always posting phrases to engage with people and motivate them, like this post: ‘do what you can, use what you have’. I really like the entrepreneurship environment in Germany that I always strive to do something new”

 

 

0 Comments

This website is part of the project Network for Migrant Entrepreneurs to Scale Up and Grow — EMEN-UP (no. 764398) which has received funding from the European Union’s COSME Programme (2014-2020)

The Network for Migrant Entrepreneurs to Scale Up and Grow

This website is part of the project Network for Migrant Entrepreneurs to Scale Up and Grow — EMEN-UP (no. 764398) which has received funding from the European Union’s COSME Programme (2014-2020)

The Network for Migrant Entrepreneurs to Scale Up and Grow

Translate »